Blogging Strategy: A Multi-Tiered Approach

By Brian in Blog | 0 Comments

16 July 2010
Blogging Strategy: A Multi-Tiered Approach

Before we begin, let me make this statement: this is a blog post about how I plan to blog. Weird. Moving on. I would not call myself a blogger, but I’d like to be. The biggest problem I have is I don’t know what I want to blog about. I feel that a good blog has direction and focus. A gadget blog is about gadgets. A food blog is about food. You get the point. But, I’d still like to blog a bit more than I ever have.

Here at Brian Wahl Band, one might assume that everything will be about music, but the blog is more about faith and other stuff. I guess this blog is about the things that I am passionate about – music, faith, tech and gadgets, etc.

These days there are way too many ways to put information out there . I’ve decided to categorize blogging into three things:

  1. Micro-blogging
  2. Mini-blogging
  3. Blogging

Micro Blogging:

This would be Twitter. One might consider Facebook a micro-blogging medium as well, thinking of status updates. This is also where the largest social network aspect seems to live. In my opinion, this can be utilized for two purposes. 1: to let people know what you are up to at any given moment. And 2: to promote something to your network.

Mini Blogging:

Mini blogging seems to be the newest thing on the scene. I think of this as the ability to publish content that is a bit more mature than Twitter, and a bit less mature than a full-on blog article. Things like photos, audio, video, and longer-than-140 character updates. I see two main competitors in this field: Tumblr and Posterous. I’ve been trying both of them out, and I’ll post some final impressions later.

Strategy

I believe the strategy you should take when blogging ultimately depends on what your purposes are, and here are my objectives:

Be in contact with my social network – both receiving and sending updates. It’s cool to see what people are up to, and I’d like to think those people might care to know what I’m up to.

This is where I see the micro-blogging sphere being utilized. Think: twitter.

Share things that I find interesting, whether they are created by me, or something I come across that was created by somebody else.

Here is the mini-blogging approach.

Write more in-depth and engaging articles about the things that I really care about.

Enter the full-sized blog.

The multi-tiered approach is making them all work together in harmony. My plan is to use one service to update the other, which is a delicate and potentially annoying endeavor (annoying to those who “follow” you if you end up double and triple updating them about everything you post). My plan is to use mini- and full-on blogging to power all three mediums. Things like “status updates” and anything I find interesting, I’m going to post to either Tumblr or Posterous. Both of those then feed Twitter, which in turn feeds Facebook, where the bulk of my social network lives and interacts with me.

So that leaves this blog – my main full-on blog. It is reserved for my more in-depth articles, but I still want to update that social network whenever I post anything, so I’ve got it set to update Twitter whenever I post something, which then goes to Facebook. The question that is left is what about the people who subscribe to this site and none of my other outlets? Solution: a LiveBlog recap. (I’m calling my mini-blog a LiveBlog). Once a week or so I’m planning to post the highlights of everything I posted to Twitter/Tumblr/Posterous/Facebook/YouTube/Flickr/etc. It’s a solution that I think will work for me, and will keep this blog reserved for more meaningful posts.

So, you can keep up with me here:
Twitter – this will capture pretty much everything. Every post, update, photo, etc will get filtered here.
Tumblr – I’m calling this my LiveBlog. More detailed stuff about what I’m doing and what I find interesting.
Brian Wahl Band – More detailed and in-depth posts.

So, what is your strategy?

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